I have always believed the best revenues will come from the best sales people. There is just no way for a publication to reach its full potential without the the benefits of a well seasoned sales person with a broad range of experience. I've been in the advertising sales business for more than a decade and a half now. Over the course of my career I have seen good publications under perform due to a lack of proper, quality sales representation. You can always count on a great advertising sales person to carefully manage a publication's current advertising accounts while aggressively pursuing new ones. A continuing source of new business is an absolute must, not to simply maintain current levels of advertising revenues but to increase them.
Some of the Plan B, Inc. sales and client history can be seen on page two of this site. I am confident that a meeting to discuss your publication's revenue goals will result in a clear understanding of what is needed for it to reach it's full potential. Feel free to contact me directly at BCampbell@PlanBInc.net. I would welcome the opportunity to discuss all of the possibilities with you.
Sincerely,
Brendan M. Campbell
President
Plan B, Inc
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